Welcome to the sweet life! Swoon is the consumer products company dedicated to taking sugar down while keeping life sweet. Launched by two women looking to create a cleaner way to drink, we started by making easy-to-enjoy, delicious cocktails (and mocktails) without compromising taste. In 2019 we launched our zero sugar simple syrup—a liquid sugar substitute that PureWow called “the closest thing to sugar we’ve tried.”
We've grown quickly into 2,000 stores nationwide and an Amazon Best Seller, with plans to launch new products and new markets in 2020.