Why Barbie™ & Swoon?

Our founder Jen is Type 1 diabetic, and she took that as a challenge to create something better. Our mission is to make people happier and healthier, one drink at a time. Barbie is an iconic brand that continues to reflect the women of today. Together Swoon and Barbie are committed to celebrate and evolve the classics to create a better future.

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Barbie™ Dream Gap x Swoon

10% of net sales of Barbie x Swoon Pink Lemonade will support the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that you can be anything.