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They're Swooning

Katzie Guy-Hamilton

Food and Beverage DIRECTOR, EQUINOX

"Swoon took the Cinnamon Carrot Lemonade from Clean Enough and made it sing. Swoon is the answer to your simple needs.”

Abby Hepworth

Editor, PureWow

“It’s nice that since it’s a liquid, it actually dissolves in your drink, and unlike a lot of artificial sweeteners, there isn’t a weird aftertaste. It’s the closest thing to real sugar that I’ve tried so far.”

Jai Lott

Senior Director, Bluestone Lane

"Swoon tastes just like sugar, only it’s not. It’s better. I’m always trying to find ingredients that are delicious, natural and integrate seamlessly into the drink. Swoon’s liquid sweetness passed all of my tests."

Serena Wolf

Cookbook Author

"Swoon is a godsend for those of us who appreciate the joys of a slightly sweeter cocktail but are less enamored with the refined sugar in traditional simple syrup. It’s the product I didn’t know was missing from my bar and now can’t live without."

Hannah Habes

CEO, Matchaful

"Swoon is easy to add to almost any recipe and has a balanced and lightly sweet taste. A lot of the stevia and monkfruit that I've tried can have a strong aftertaste or is too potent. Swoon has just the right amount of sweetness with no bad aftertaste!" 

Abby Rapaport MS, RD

Registered Dietitian and Keto Specialist

"Swoon can give anyone that sweet taste they crave in beverages without all the added sugars that are in smoothies, juices, sodas and cocktails!"

Ben Higgins

Founder, Generous Coffee

"For most of my life, I’ve been drinking my coffee black. To this day I still drink my coffee black, unless I use Swoon. It only enhances my coffee drinking experience". 

Grace Ramirez

Chef

"Swoon is a great alternative to sugar, I use swoon instead of simple syrup for cocktails and desserts." 

Jodi Moreno

Cookbook Author

"Finding a substitute for sugar was always a challenge, and I could never find anything that was a good replacement for simple syrup. Swoon has made it possible to make cocktails that are both healthy and absolutely delicious."

Lucas Robinson

Beverage Director, Catch

"I always have customers that come into Catch looking for delicious cocktails that don't have any sugar. In the past, those two never went hand in hand but Swoon has changed that. I'm excited to have Swoon as an option behind our bar."